Chairman of the board
Georges Sanerot, born in 1951, holds a Master’s degree in Communication (Paris). In 1975, he founded the Institute for studies WSA of which he became CEO. He joined Bayard in 1994 as Bayard Jeunesse press director and became youth plurimedia director in 1999 (press, publishing, audiovisual, web). From 2000 to 2001, he was Chairman of the Board of Gallimard-Bayard Jeunesse. In 2004, he was named vice-president of the Milano Supervisory board. In 2005, he was named general manager and member of the Board of the group. Since 2009, he has been Chairman of the Board of Bayard group.
He is President of the Association de la Presse d’Information Politique et Générale and Vice-President of the Syndicat National de la Presse Quotidienne.